![]() ![]() It’s also demanding the company “destroy all products, marketing, and promotional materials displaying” the logo.įree Rein didn’t immediately return CNN’s request for comment.Īttorney Josh Gerben told CNN that trademark infringement cases are “typically very close calls and depend heavily on the evidence the parties are able to bring forth in trial.”Ī judge or jury will have to make a determination if the “average consumer might be confused into purchasing the Free Reign Coffee product when it was seeking to buy a Bosque Ranch Craft Coffee product,” he said.įor example, if other coffee brands have similar logos with overlapping letters, Gerben said the case would be weak for Bosque Ranch because there would be a “crowded marketplace of similar trademarks” that would show shoppers aren’t looking at just the logo or a two-letter acronym when picking a coffee brand. Sheridan’s ranch claims that Hauser and his coffee company had not “asked or received permission or authorization” from Sheridan “to use a mark confusingly similar to the ‘BR’ brand for virtually identical goods.” It added that the logo is “likely to cause confusion or to cause mistake or to deceive as to the affiliation, connection, or association” with Bosque Ranch.īosque Ranch, which Sheridan has owned for nearly 20 years, is seeking an injunction against Hauser’s brand along with damages and profits from Free Rein. ![]() Bosque Ranch logo, left, and Free Reign logo on the right.
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